Few Consumers Trust Social Media Marketing, Internet Ads

smarterplanet:

 

Hum, most consumers are smarter than I give them credit for.

Update (8/27/2014):  The article does a marginal job describing how the survey was conducted (it was on-line), noting that it was a weighted survey, and describing the error factors (+/- or plus/minus factor). But it says nothing about what questions were on the survey or how they were phrased.  It is easy to influence how respondents answer a survey by how the questions are worded.  Real scientific surveys (and I suspect this wasn’t – because a “voluntary on-line survey” isn’t random) are vetted for non-discriminatory, non-influencing, neutral language.

Few Consumers Trust Social Media Marketing, Internet Ads

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