- Title: Oh Myyy! There Goes the Internet
- Author: George Takei
- Date Reviewed on GoodReads: 09/30/2013
Computers and Social Media is one of the few areas where experience can often be a better claim to expert status than “traditional” education. Takei rightfully claims to be an expert on Social Media, because he is extremely successful. The back of the book describes Takei as “a social media juggernaut with nearly four million fans on Facebook”. His posts not only gain thousands of likes and shares, but due to the exponential nature of social media sharing sites often “go viral”, a media term meaning, “to spread very quickly”, not as is sometimes reported, “to be filled with viruses”.
Yet Takei’s book is not a dry marketing manual aimed at companies who want to sell stuff using social media. Yes, there’s good advice for business people here, and the book would make an excellent textbook, but that doesn’t mean it’s boring.
Takei’s writing is crisp and funny. Despite his background (he and his family were held in American prison camps during World War II – despite being loyal American citizens) – Takei manages to see the humorous side first. This may be why his posts (which often take full advantage of the visual nature of today’s Internet) often spread so far and so fast. Everyone likes to laugh and nearly everyone enjoys a good joke or pun.
Oh Myyy! There Goes the Internet is half advice manual and half memoir – recounting how Takei discovered and “conquered” Social Media. The book is filled with copies of great “meme’s” – those pictural sayings that pop-up over and over on Facebook and are still amusing (for example, Grumpy Cat, various versions of the “Keep Calm…” poster, various updates to the line from the film Fellowship of the Ring, ‘One simply does not walk into Mordor.’) So it’s a quick, and again, funny read. But it’s also full of excellent advice – for example, emphasizing the importance of “engagement” over lecturing the audience.
However, the book also does a simply brilliant job of explaining how Social Media works, especially how Facebook’s experimental “algorithms” work. This makes the book useful as well as amusing to read.
I highly recommend this book!